SEO Tips
Tip 1. Enjoy better rankings by writing higher quality content.
Did you know Google is literally rewarding well-written content the benefit of “true relevancy.” All I mean to say here, is that just by becoming a better “writer” and creating higher quality content, you can benefit from certain elements that are at work behind the scenes. Strive to write better content for your visitors and it will work for you not against you.
Tip 2. How well “focused” is your content for each page you are working on?If you try to keep very focused on one topic per page, you will do much better than having multiple topics on the same page. If your page is specifically about the “benefits of using nostalgia” as a topical reference, are you actually using the keyword phrase for example “using nostalgia” within your readable HTML text? So many times, new students of SEO forget about the importance of focus.
Tip 3. Where is the best place to get started?One of the best places to get started is by researching your target audience’s search behavior. Ultimately, you want to target the exact phrases that your ideal buying audience is using when they search. Watch this short video demo on keyword research using Wordtracker for some tips.
Tip 4. Once you have got your keyword research done, you need to get started right away. Some people are so completely overwhelmed that they put off actually getting started on their Web site for far too long.Walt Disney put it simply like this:“The way to get started is to quit talking and begin doing.”
Walter Disney
Of course he was not speaking about SEO but the principle still applies. Why not make a list of strategies that you like to apply on your Web site, but then take one single item and work on it immediately, until it gets done. Sometimes even the simplest of changes have significant impact and I always feel badly when I see anyone taking to long to “get started.”
Tip 5. Have you heard that “link building” is important? Perhaps you’ve heard that link popularity and link reputation is important. It is important, but don’t become so obsessed with linking that you build your entire strategy only “just around link building.” You want to use all of the basic principles to carry your Web site through and you may want to do some linking based on the look of the “competitive landscape” for your keyword phrase.You also want to build links based on what “makes sense” for your visitors.Some search engines like Google give more weight to elements like link reputation which is an “off-page” influence while other search engines like Yahoo will give more weight to “on-page” influences such as your keyword phrase usage and how it is used on the page.
Tip 6. Have you read Google’s Webmaster guidelines?It is good to check it from time to time as things do get updated and are subject to change.
Tip 7. What is important to Yahoo?What does Yahoo! say it wants in a Web page?
- Original and unique content of genuine value
- Pages designed primarily for humans, with search engine considerations secondary
- Hyperlinks intended to help people find interesting, related content, when applicable
- Metadata (including title and description) that accurately describes the contents of a web page
- Good web design in general What 14 things does Yahoo! say it does “NOT” want in a Web page?Find out all of their guidelines here:
http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html
Tip 8. What about researching important keyword phrases in other languages?Are you wanting to perform keyword research in other languages?What if you are trying to find keyword research suggestions for other languages such as Spanish or French or German? Now you can research keywords in several other languages including French, Dutch, German, Italian, Polish, Portuguese, Swedish and Spanish at Keyword Discovery. Check out Keyword Discovery by clicking here.
Tip 9. For effective search engine marketing, you need more than just top rankings.Remember to include strong calls to action to compel a response from the reader.What do you want the reader to do once they finish reading your content? You need to clearly build these options into each page and leave nothing to guess work. Describe what action you would like them to take and never assume that they will just know what to do, because they won’t act unless you spell it out.
Tip 10. SEO and Cascading Style Sheets.An understanding of CSS (Cascading Style Sheets) can help you with a number of SEO work-arounds to meet challenges with complicated design issues. W3Schools provides an excellent CSS tutorial free of charge, complete with a lot of examples and quizzes.Tips 11 – 25 can be read HEREBy John Alexander
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What I dont believe I see eye to eye with that at all seriously.